Performance Based videos
Performance based videos focuses on the band's live performance rather than anything else. It is used in almost all genres.
>
Narrative Based videos
A narrative based video follows a story throughout the video, usually focusing on love or heartbreak.
Concept Based videos
A concept based video focuses on one main theme throughout the video and is generally used in any genre.
Our music video falls into the category of narrative and performance based as throughout the music video there is a band performing with constant reference to the previous and current relationship which creates the narrative.
Friday 29 July 2011
Tuesday 19 July 2011
Monday 18 July 2011
Andrew Goodwin
Andrew Goodwin identified a number of concepts which are often used in music videos:
1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals
(Illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals
(Illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference
(To films, TV programmes other music videos etc.).
I found this information from:
http://www.google.co.uk/url?sa=t&source=web&cd=3&ved=0CDYQFjAC&url=http%3A%2F%2Fwww.rm41.com%2Frm41%2FMusic_Video_files%2FAndrew%2520Goodwin%2520writing%2520about%2520Music%2520Videos%2520in%2520%25E2%2580%2598Dancing%2520in%2520the%2520Distraction%2520Factory%25E2%2580%2599.doc&ei=HAhuTpjHLcmO8gPw57U8&usg=AFQjCNHSeIU0Rsgq93NZxR-x_uleimthCA
He states that music videos often have a link between the lyrics, video and also the artist. The close ups are used in order to create publicity for the singer/band. Voyeurism is used to increase the sex appeal in a music video, particularly toward males. Intertextual references are usually used mostly in comical music videos.
The link between the lyrics, music and video is going to be amplified throughout our video to exaggerate someone’s feelings. Close ups are going to be used on our band members and the main boy and girl in order to amplify their feelings and emotions throughout the song/video. Voyeurism is going to be used to increase the band member’s sex appeal which would make it more appealing to the female audience which is slightly contradicting because it’s usually used to attract males.
1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals
(Illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals
(Illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference
(To films, TV programmes other music videos etc.).
I found this information from:
http://www.google.co.uk/url?sa=t&source=web&cd=3&ved=0CDYQFjAC&url=http%3A%2F%2Fwww.rm41.com%2Frm41%2FMusic_Video_files%2FAndrew%2520Goodwin%2520writing%2520about%2520Music%2520Videos%2520in%2520%25E2%2580%2598Dancing%2520in%2520the%2520Distraction%2520Factory%25E2%2580%2599.doc&ei=HAhuTpjHLcmO8gPw57U8&usg=AFQjCNHSeIU0Rsgq93NZxR-x_uleimthCA
He states that music videos often have a link between the lyrics, video and also the artist. The close ups are used in order to create publicity for the singer/band. Voyeurism is used to increase the sex appeal in a music video, particularly toward males. Intertextual references are usually used mostly in comical music videos.
The link between the lyrics, music and video is going to be amplified throughout our video to exaggerate someone’s feelings. Close ups are going to be used on our band members and the main boy and girl in order to amplify their feelings and emotions throughout the song/video. Voyeurism is going to be used to increase the band member’s sex appeal which would make it more appealing to the female audience which is slightly contradicting because it’s usually used to attract males.
Friday 15 July 2011
Target Audience
For our music video our target audience is 13-19 year old students, male and female. Their social group would be grunge/indie. They would be most likely to like films like The Hangover, The Pineapple Express, anything with a good sense of humor. Their media grouping would lead them towards other alternative/rock music such as All Time Low and Boys Like Girls.
When it comes to the social demographic scales, (A, B, C1, C2, D and E) my target audience will fall into the C1-D category.
The audience will be satisfied socially through the music and the video itself because it's going to be filmed at a party and as long as we get the right angles and edit the video properly,it could make them feel as though they want to be there at the party with their friends. Their social needs will also be fulfilled as their group of friends will listen to this music and they would therefore talk about it amongst themselves. It will satisfy them psychologically as they are a boyband, girls get to see a bit of eye candy and the boys could aspire to be in a band. The music also creates a psychological escapism for the audience as they feel like they're able to get away from everything and almost relate to their music. The video will also create escapism for the audience as they will see a relationship falling apart but everything's okay for the person who's being dumped and this will reassure them that everything's okay.
This music video does not follow the Utopian Solution as our music video doesn't show a perfect, ideal world as it goes against the ideologies of the perfect man and woman. This is because it is a pop/rock genre and nothings ever perfect.
When it comes to the social demographic scales, (A, B, C1, C2, D and E) my target audience will fall into the C1-D category.
The audience will be satisfied socially through the music and the video itself because it's going to be filmed at a party and as long as we get the right angles and edit the video properly,it could make them feel as though they want to be there at the party with their friends. Their social needs will also be fulfilled as their group of friends will listen to this music and they would therefore talk about it amongst themselves. It will satisfy them psychologically as they are a boyband, girls get to see a bit of eye candy and the boys could aspire to be in a band. The music also creates a psychological escapism for the audience as they feel like they're able to get away from everything and almost relate to their music. The video will also create escapism for the audience as they will see a relationship falling apart but everything's okay for the person who's being dumped and this will reassure them that everything's okay.
This music video does not follow the Utopian Solution as our music video doesn't show a perfect, ideal world as it goes against the ideologies of the perfect man and woman. This is because it is a pop/rock genre and nothings ever perfect.
Subscribe to:
Posts (Atom)