From the results of our focus group we have found out that the people who are interested in the RnB/Hip Hop genre are mostly interested in seeing 'hot girls' and things that shows the artists riches.
Typical conventions that the audience of the pop genre are typically interested in seeing bright colours and a story line.
When it comes to rock/alternative the audience are interested in special effects and a story line.
From our research we have found out that we definitely need to include a story line to keep our target audience interested in our music video.
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