Music videos are made by getting the artists to perform and act throughout the sequence whether it is narrative, performance or concept based music video. Whilst the artist is doing this the music is played in order to get them to mime over the song in order to get it right but the music is then added in later.
There are cameras set up from all different angles in order to see which one looks best, complimenting the artist at the same time. When filming a music video, it can be very time consuming but the editing process takes a whole lot longer, e.g. they have to airbrush the artist, fit the clips in so they have a continuos flow and also so that they are in sync with the song.
The main companies that show music videos are the music channels on television such as MTV, Q, Kerrang etc. Music videos are also shown on YouTube in order to target the audience a lot more frequently as the audience of music videos would much rather look for their favorite music video online rather than waiting for it to come on television.
The main purpose of music videos is to promote the artist, fashion and gadgets used in the video. Music videos are made and used as a marketing device to promote the sales of the recordings.
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