Louise Ashena A2 Advanced Portfolio
Friday 16 December 2011
What have you learned from your audience feedback?
Our music video was aimed at 15-25 year olds both male and female, in the C2/D category on the social demographic scale. For our focus group, we used a fellow student who is also working on music videos, one of our media teachers and the media technician. After watching our music video, they were all able to easily identify the narrative of the music video as well as being able to identify our target audience. Our focus group also understood that we chose this narrative, as our target audience are able to relate to this, as they are at the age where they find it important to be shown love and affection. Our focus group also stated that our music video appeared real and put on, i.e. the narrative is believable and it's not cliché. They also found it easy to identify the different actors within the music video, making it easier to understand the storyline taking place. They also pointed out that we followed the typical conventions of music videos, in my opinion this is something that makes it seem more professional. But in the future I think that it will be more intriguing if we were to use more of the unlikely conventions such as having a twist mid-way through the music video.
How effective is the combination of your main product and ancillary texts?
Thursday 15 December 2011
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The typical conventions from the rock genre were the band identity, what makes them who they are. This includes their clothing, hair and choice of instruments used. We dressed them in dark clothing in order to keep the mood of the video despairing. We chose to use the pop genre as an influence on us by using close ups and quick shots in order to conform Goodwin's theory by trying to promote the band and the lead singer and making the music sell.
The conventions that we have used throughout the music video, Digi-pak and advert will make the band seem more appealing toward the audience. The dark colours represents depression and hurt whereas the contrasting brighter colours connote happiness; the audience will be able to decode what Sinful Agenda's music is, if they haven't already heard it. They will look to Sinful Agenda's music as a form of escapism, reinforcing Blumler and Katz's Uses and Gratifications theory. By choosing to have a heartbreak based storyline it allows the audience to relate to it as they're between 15-25 and they can find themselves easily infatuated with another person. Some clips in our music video were shot in Leigh's garage; the audience may feel as though they want to aspire to be in a band, although most of them will probably already be in that stage as our target audience will have social or musical orientated hobbies.
We used montage and continuity editing rather than just having the one; we used the montage editing in order to show the different locations of Tommy singing various parts of the lyrics. This would make the audience realise that he is moving on from what has happened to him, this would also reinforce the self-seeking part of the uses and gratifications theory; if the audience were going through a similar situation, they would realise that it's okay to move on. We also used continuity editing with the relationships and the affair, so that the audience is able to keep up with the story. The animation was used in order to challenge the conventions as neither the pop or rock genre use animations in their music videos. But we used it in order to tell the story of our music video in short form.