For our Digi-Pak advert, chose to kept the same theme as our Digi-Pak in order to reinforce the audience that the advert is for the current Digi-Pak and not for an older one. Rather than having a cliché advert, i.e. band photo airbrushed, we decided it would be better just to have an outline figure of what identifies each individual band member. After traking it into consideration we agreed on downloading Photoshop brushes of hair, this is because the female side of our target audience will be more attracted to boys with their hair like this and the boys in our target audience would have their hair like this, or similar. It would draw in the audience more because of this and also as it is an unusual way to promote a band. Underneath the hair brushes, we chose to have the band members signatures. This makes it easier for the audience to distinguish each of the band members hair from the others, as well as making the audience feel special, as they have the band members signatures. We included the HMV logo in order to inform the target audience where they will be able to purchase the Digi-Pak from. We chose HMV as it is a well known, branded shop popular for music and entertainment. We decided to use the NME magazine review as this is the one that is most popular amongst our target audience, as the age group listen to what is heard from the media, they will be highly influenced by NME. We chose to have our release date a short space below the bands signatures, because once they'd finished looking at them they continue reading down the page and it will be the next thing they see. We chose to have it released early in December as our target audience can ask for it for Christmas, and the person purchasing the Digi-Pak will feel as though they haven't got a reason not to buy it as it is for an occasion and not for nothing.
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