Digi-Pak Analysis

The Digi-Pak front cover was made on Photoshop by using a plain and downloaded Photoshop brushes. When using the brushes, we decided that by using white and yellow, it would contrast well against the black background. At first, we intended on having ink sploges in order to allow the audience to decide on the image that they saw/wanted to see. After downloading a few
of these brushes and experimenting with them, they didn't look professional so we decided to download a flare effect brush.
In order to have several of the different brushes and brush co
lours, we had to create a new layer for each one as it made it easier to move the things around. On a couple of the brushes, we used a glow effect so it made the Digi-Pak stand out.
A new layer was then created in order to add the band name on, in white so it stood out as the brushes were slightly faded. We used the ORATOR STD font for the band and album name as it is quite simple, in order to even out with the fancy brushes. The two went well together and fitted in with our target audience.

In the bottom left corner, we inserted a slightly opaque grey circle which enabled us to inform the audience that it is a special Digi-Pak edition with bonus footage and the music video.

We believe that our Digi-Pak cover is one of a typical pop/rock cover as the dull colours and the mystery represent rock and the bright colours represent the pop side of the music as it has an upbeat tempo.

A profile page was used as the second part of our Digi-Pak containing information about the band, who they are and how they formed. As you can see, we maintained the same theme used for the front cover in order to avoid confusion about what Sinful Agenda's music is all about. By having a profile page, it will make the audience feel as though they know more about the band and their history therefore feeling closer to the band. Magazine and newspaper reviews are also featured to make it look professional and to highlight how good the album is. We chose to use these magazines and newspapers for the reviewers as they have the same sort of target audience that we have for our music.

On the next page, we chose to feature images of the band, yet again, the same theme is kept. But for this, we downloaded another set of Photoshop brushes in order to make it appear that the photo's are polaroid but as these looked unprofessional, we used a film roll type brush to make it look as though the album is 'fresh off the press'. We chose to stick to our initial idea of having individual headshots of the band members in order to prove to the audience that they will do anything for them, having individual photoshoots. We edited the images in order to keep the same theme used by making them slightly darker with a lowered saturation to stand out against the white film roll frames. By having individual headshots the audience are able to distinguish the different band members from one another, if they are unfamiliar with the band. The facial expressions used by the band members show that they like to have fun but they take their work seriously.

We chose two slightly different designs for the CD and DVD disc areas; we chose to have an opaque image of a disc for the background where the disc goes for both sides but in the bottom corners, where the two meet, we chose to do the brush designs slightly different to make it look as though it was flowing from one side to the other. As we kept the same theme again, it should create brand awareness for the audience and they should be able to identify, even just this area of the Digi-Pak compared to another artists.

The back cover of the Digi-Pak, containing the track list, has the same design as the front cover. We chose to do it like this in order to keep the audience drawn into the Facing The Insecure whilst using the same consistant design. But instead of having some white font, we decided to use a lighter shade of yellow as it keeps co-ordination as well as contrasting well with the background.