How effective is the combination of your main product and ancillary texts?

We have created our brand identity by using the same house style for our Digi-Pak and our adverts by keeping the same theme of dark and bold colours, which contrast against each other; we chose to keep the theme the same in order to make them visible and eye catching for the audience. We thought it would be best to use the same layout throughout our Digi-Pak in order to represent the bands simplicity and organisation; they don't have to go to extreme lengths in order to prove a point and gain new fansOur music video also follows a similar house style as the Digi-Pak and advert; we kept the same colour theme, dark and bright in order to connote the previous relationship, the heartbreak and how Tommy is moving on from the event. We stuck to the same style of the band members as what was used in the Digi-Pak; the clothing they wore for the photo's was similar to the clothing featured in the music video. This was done in order to make them more appealing to the audience and also so the audience can decode the band members as being 'real' and not fake, i.e. trying to be someone they're not. The design of the Digi-Pak will help to sell the song/album to the audience as the colours used would stereotypically be classed as 'grunge' colours and our target audience would fit into the stereotype of being grungers/indies. As well as the colours being stereotypical, the colours also represent despair and loneliness, according to the uses and gratifications theory, the audience will see this as a form of escapism, as well as a form of entertainment. They will also find it appealing as it features images of the band members, for the female side of the audience, this will intrigue them they like to identify someone who can be their favourite band member. For the males, they may like to look at the images as they can see the band as someone that they would like to aspire to in the future as well as copying/using their image as an influence on themselves. I think that the advert design will help to sell the Digi-Pak as it they both use the same house design, e.g. colours and fonts, the design is quite similar; there is still a flare in the bottom left corner. But instead, we used hair Photoshop brushes as a band identification as they all have similar but different hairstyles. Based on our target audience, we understand that they take pride in their image, but most of all their hair, as hair is being used on the advert this will draw in the target audience and they would think that the band has the similar interests/hobbies as they do. The genre signifiers will help the audience to identify the band as an indie pop/rock group. Using the typical conventions such as guitars and drums playing in performance, the music video is performance/narrative based which will also help to identify the music as its genre. The mood throughout the music video is somber which signifies further that the band sing about love and romance, rather than an artist such as Kanye West; he sings mainly about himself being successful, making others feel inferior toward him. Our band music sings about the things that interest their audience that relates to them.