What have you learned from your audience feedback?

Our music video was aimed at 15-25 year olds both male and female, in the C2/D category on the social demographic scale. For our focus group, we used a fellow student who is also working on music videos, one of our media teachers and the media technician. After watching our music video, they were all able to easily identify the narrative of the music video as well as being able to identify our target audience. Our focus group also understood that we chose this narrative, as our target audience are able to relate to this, as they are at the age where they find it important to be shown love and affection. Our focus group also stated that our music video appeared real and put on, i.e. the narrative is believable and it's not cliché. They also found it easy to identify the different actors within the music video, making it easier to understand the storyline taking place. They also pointed out that we followed the typical conventions of music videos, in my opinion this is something that makes it seem more professional. But in the future I think that it will be more intriguing if we were to use more of the unlikely conventions such as having a twist mid-way through the music video.

Unfortunately, our focus group were unsure whether or not our animation fitted in with our genre and style of our music video, but they found it to be a good thing to include based on the technical and creative and creative aspects of the animation. Overall, our focus group said that they really enjoyed our music video and there were only little things that needed improving; a short area of a clip needed to be lip synced properly, close ups and effects. In the future, we will definitely take more time in order to ensure that these things are done to please our target audience to the full potential.