Representation of people/groups

In our music video we are representing our actors as being slightly indie by the clothes they wear and the location, of them supposed to be at a gig/party even though it is just being filmed in someone's garage. Our actors are going to be filmed to make it look as though they are having a really good time, and challenge stereotypes that teenagers are violent and lazy who are always hanging the streets. This is going to appeal to our target audience because when they watch our video they'll view it as something that they would be doing which would also draw them into the basic conventions that we have put in to also appeal them.

Shooting Schedule

Shooting Schedule

Storyboards and annotated lyrics

People Needed

Louise Ashena - Camera man, Editor, Director, Scene setter, Actress
Jazmine Sines - Camera man, Editor, Director, Scene setter
Harvey Reynolds - Camera man, Editor, Director, Scene setter, Guitarist in band
Michael Kealy - Camera man, Editor, Director, Scene setter, Actor
Jack Wagstaff - Drummer
Tommy Bowdery - Lead singer
Simon Griffiths - Guitarist

Props Needed

Locations

Mike's house - this is an advantage of ours as Mike is a member of our group and we are able to use his house whenever we need to. However Mike may not be around if we need to film some new footage.

Leigh's house - this is a good thing for as as we are filming in her garage but we can only use it if her house is available.

Jazmine's house - this is an advantage of ours as Jazmine is a member of our group and we are able to use her house whenever we need to. However Jazmine may not be around if we need to film some new footage.

London - as London is a busy place will be able to get the footage that we need but if the footage doesn't come out how we want it, we will have to go back and film something new.

Camden Lock/Market - Camden fits in well with our music video as the people who go to Camden will be whom we aim our video at, so there will be typical conventions of the pop/punk/rock scene there. However, the same as London, if our footage doesn't come out the way we want it we will have to go back there and film and this journey takes around 45 minutes on the Underground.

Park - the park we are using is easily accessible and you don't need permission to film there but we will be unable to do so if there is bad weather.

Equipment Needed

Digi-Pak advertising analysis

This is a advert for Britney Spears' album 'Circus'. The colours use represent the colours that would be presented if you went to a live show of a circus which would make her audience feel as though her album has been done because she's putting on a show for her. The layout draws you in because of the size of the text at the top and because Britney Spears is such a famous artist so this makes it very eye catching. The advert itself looks as though the album would be a lot of fun to listen to and with the bright colours it draws in the target audience for the pop genre. But because there aren't conventional colours for a pop genre, her audience may notice that she is trying to do something different with her music. When it comes to making our Digi-Pak advertisement we will have to use eye catching colours in order to draw in our target audience. Although this poster is very eye catching it is quite boring as Britney Spears isn't featured on it so there isn't anything that will keep you focused on it.










This is a advert advertising Paramore's album 'Brand New Eyes' and also a listening party where their target audience get the chance to hear their album with other Paramore fans. The band is featured on this poster unlike the poster for Britney Spears', I think that by having the artist advertised along with their album is very eye catching as it would make their target audience feel as though Paramore really appreciate their support as they've taken a separate photo shoot in order to promote their album launch and listening party. The colours in this are pretty basic and quite dull, typical of a alternative/rock genre. The photo is quite extravagant as the band are laying in a road and their audience may notice that the band is willing to go to extreme lengths to keep them happy.



For our advertising I think that by using bright and dull colours mixed will intrigue the audience as it's eye catching yet quite mysterious. I also think that the idea of having a listening party is a good way to promote the album but instead of this it could be better to promote the album with an album signing or bonus footage.

Research Into Digipaks

The Digi-Pak of Rhianna shows her as a sex object towards men which would make her more appealing as she is wearing a skimpy outfit. This is a common convention for the female artist because 'sex sells'.

The two large pictures appear to look the same or very similar, the one on the right shows a close up of Rhianna and her beauty but yet also includes her wearing a dress with a very low neckline and she appears to be wearing a bikini. The full body image on the left shows Rhianna and her full body which would create a larger sex appeal than the one on the right as you are able to see the pose that she is doing a lot more easily along with her body. In the empty space which would have been around her in the photo there is some writing which I am assuming is talking about Rhianna and the songs which are included on this particular album. At the bottom of this there are three other pictures which look as though to be her previous albums, these are put here in order to create audience awareness to her previous work.

The colours used in this Digi-Pak are warm colours such as brown and orange etc. this connotes to Rhianna's ethnic background being that she is from Barbados. The layout of this Digi-Pak make it seem as though Rhianna is inviting you into her world/her music with the sultry pose that is being used by her.

The digipak of Avril Lavigne shows her as a girly punk rather than being like Rhianna and being advertised as a sex object. The image on the right of Avril shows her in a saultry sexy pose which is less obvious than Rhianna's but yet has the same sort of effect although she isn't in skimpy clothes. The image of her on the right shows her being feminine compared to how she used to dress. Down the left hand side of the image there is writing like there was on Rhianna's which could be saying about Avril and the songs features on the album (the same as Rhianna). The bottom of the image is also advertising three of her previous albums creating awareness for new fans who haven't heard her old stuff.

The colours of Avril Lavigne's digipak are a mixture between black and pink, this connotes her music genre being pop/rock, pink connoting pop and black connoting rock. The pose that Avril is using shows her innocence unlike Rhianna's; Avril looks as though she is welcoming in a friend into her world/music where as Rhianna looks as though it's into her home.

Laura Mulvey - Gaze Theory

Laura Mulvey's (Male) Gaze Theory




Laura Mulvey's theory states that women are always shown as a sex object through camera angles, this is done in order to the viewpoint of a hetrosexual man which makes them gain power. The camera angles force the audience to look at women in a way which creates pleasure through a narrative cinema also forcing women and homosexual men to view women in a way in which they dont want to.
Laura Mulvey's theory includes three 'looks' which are created through film.
The first look is the perspective which is created through the males character on screen and how they percieve the female character. The second is the perspective from the spectator as they see the female character on screen. The third and final look is the first and second combined, the male character's perspective and the womans representation.



Conventionally, the theory would be used mostly in RnB/Hip Hop genres as the artist tends to sing about women and sex, e.g. 50 Cent - Lil' Bit.

In our music video we are going to challenge Mulvey's theory and not show women as sex objects but just as a normal person.